Being interviewed by a journalist in a briefing or in front of the camera might look plain sailing– but it’s often anything but easy.

In fact it can be perilous experience without the right preparation.

What is the secret of a good performance and a great message? Practice – plain and simple.

You will learn how to say the right thing in the right way at the right time. These are essential techniques for any successful media engagement.

We will examine:

• How the media works

• What makes a great sound bite

• Bridging and dealing with difficult questions

• How to present yourself visually

• How to present yourself vocally

Working with senior media professionals,you will be given the opportunity to practice media interviews in a safe environment, and develop and hone your media skills.

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